Apple gadgets are generally sold quite expensive, at least higher than competitors in the same market segment. Why is that?
Apple CEO Tim Cook attempted to explain why the higher priced Apple devices. According to him, Apple is interested in quality and are not willing to sacrifice in order to achieve a low price.
Nevertheless, Cook highlighted that Apple’m not going to sell products at prices that are accessible to most consumers. But the records without having to sacrifice quality.
“Instead of saying how we could make the iPod so that it affordable, we chose to ask how we can make a great product at a cost that allows it sold in low price.
Cook also explains why there is no Mac computers that cost under $ 1,000. Actually, we’ve tried it, but we concluded could not make good products at low prices. So we did not do it.
But what we do is find the iPad. Currently, we sell a great experience on the iPad with prices starting at USD 329.
Apple is known to reap huge profit margin from sales of its products. According to iSuppli research, for example, Apple’s profit margin reached 48% in sales of third-generation iPad.